Coca-Cola India approached Boomranng to collaborate on a series of vibrant illustrations to appeal to their younger demographic and more youthful culture. Influenced by the quintessential college experience, Boomranng place Coca-Cola right at the centre of the action, from canteen gossip sessions to lively parties, celebrating the exuberance of their younger consumer.
The colour palette combines the iconic Coca-Cola red with Boomranng's signature rich greens & golds, drawing on their inspiration from the opulent colours of India.