Working with APO Discounter, an online pharmacy, Alex created joyful designs to showcase the brand's app. Crafted in his classic cheerful colour palette and warm style with a touch of surrealism, Alex interpreted the everyday users of the app in a light-hearted way to showcase the savings available on the app which make your life easier.
Alex's designs were animated by KITCHEN for the brand commercial.
Alex Tait’s style is both simple and busy. A character design specialist, his bold and playful illustrations often feature irreverent characters in contorted poses, crowd scenes, and pets.
When working with brands, Alex can perfectly balance fun and dynamic with warm and human, bringing humour and a touch of surrealism to each project.
Alex’s recent clients include Spotify, Pentagram NY, Adidas, Hyundai, humantold, and Google.