Working directly with global shoe brand Bata, Eva was tasked with crafting three 3D animated worlds to immerse yourself in focusing on three key consumer groups of Bata’s Bubblegummers range. Highlighting the unique product benefits for each age stage, Eva’s three animations are crafted on three main concepts; protection for toddlers, flexibility for kids and lightweight for pre-teens.
Crafting each design in her classic joyful style, all three animations have unique properties and features that bring the concepts to life, such as Eva’s use of inflated & buoyant shapes for the ‘protection’ shoes, twisted and bendy shapes for the ‘flexible’ shoe, and playful zero gravity elements for the ‘lightweight’ film. To add an extra level of cohesion to the films, Eva 3D scanned the shoes so that they could exist realistically within the digital worlds.