Krug sent a bottle of champagne and a brief to their ambassador chefs and tasked them with creating a recipe which used edible plants and flowers and paired with Krug champage. Jordan was tasked with creating a series of illustrations of flowers and plants that were edible and KV / pattern which used bits of these or hinted at it. These illustrations were used to design the package which was sent to the chefs and create a sense of intrigue / mystery as they had to work out what the key ingredient was based on clues in the brief and the illustrations
