Charlie worked with iconic film and camera company Polaroid to create an animated campaign for their new colourful Retinex film. Working as the director, designer and animator, Charlie crafted a world that brings the retinex colour theory to life, playfully exploring how our brains and eyes work together to comprehend different colours.
Charlie's skills at conveying narrative worked brilliantly with the scientific nature of the theory, explaining the concept in a fun and vibrant way. Working across all aspects of the production meant that Charlie was able to craft a rounded film that has a nostalgic aesthetic, rooted in the 70's when Polaroid founder Edwin Land coined the theory.
Music and sound design from Box of Toys Audio.