Reebok ‘Run Prime’

A stop motion promo made for the launch of the Run Prime series.

This stop-motion commercial made for US TV was achieved using entirely in camera effects. A full scale gymnasium set was built at Clapham Road Studios to stage the kicking, dancing and leaping Reebok kids shoes.

Portrait of Matte Cooper Director with a white duck on his shoulder, a floating blue cap above his head, and sunglasses hovering beside him, against a yellow background.

Matte

Cooper