How we helped
Who helped us
Spotify
Spotify
2020 wasn't an easy year.
Naturally, people turned to exercise to stay sane through lockdown. But doing the same exercise, to the same playlist, in the same place month after month started to get a little repetitive...
To help people power through 2020, Spotify created a High Intensity Interval Training programme using exactly the right 30 second clips of tracks for you to go at the right speed.
Guided by an animated character – illustrated by Alex Tait and animated by KITCHEN – we got to go through the moves with voices by Spotify’s podcast celebs.
Alex Tait’s illustration style is both simple and busy. A character design specialist, his bold and playful illustrations often feature irreverent characters in contorted poses, crowd scenes, and pets.
When working with brands, Alex can perfectly balance fun and dynamic with warm and human, bringing humour and a touch of surrealism to each project.
Alex’s recent clients include Spotify, Pentagram NY, Adidas, Hyundai, humantold, and Google.